Philosophy and Approach

Resolving any significant organizational issue is a tricky endeavor.

To begin with, in our experience, 90% of problems are caused by the system, and 10% by people, not the other way around, as some might believe. But that doesn't mean that people should receive a proportionally small amount of attention as we implement change. Interventions that disregard the human emotional process are destined for failure. After all, intrinsic motivators are more important than extrinsic motivators in determining sustained behavior (and harder to create and deliver).

Only by thoroughly understanding the psychology of people can we bring about change grounded in shared vision and moral purpose, both fundamental to human motivation.

Any intervention must be designed with consideration for the whole system, comprised of people, processes and culture. In-depth understanding must be based upon the system's interdependencies, not isolated events. Such understanding requires seeing through the fog of variability. Tools are the right start, using statistics to break problems down to their component parts. Then, only by interpreting findings across multiple tools can the entire system be fully understood. 

Once you step back from a problem, and understand a system's interdependencies and complexities, it's easy to see why no universal recipe or cookbook for change can succeed. No “silver bullet” can bring about change; instead, change must be context-specific.

Improvement methods abound that focus solely on operational deficits. They supply prescribed solutions. But they lead to superficial, short-term and ineffective improvements.

We don’t advocate one universal approach; instead, we develop your unique way forward. We bring a wealth of experiences from a variety of environments and organizations. Then we build on those experiences to help your organization improve.

By working in close collaboration with you, iSquared helps you deliver short-term improvement and, at the same time, provide long-term, sustainable strategies that meet your company’s unique needs. Such lasting change requires genuine commitment from all people involved, not just mere compliance. Leaders must utilize strengths beyond their positional authority. We can help with that as well.

While every organization is unique, the following stages typically appear in most engagements:

Understand / Develop the Organization’s Strategy
Identify activities and projects to support the strategy
Identify metrics to track progress and provide accountability
Execute projects by collecting information
Interpret that information
Design interventions


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